B is for Blog

Blogs. You might think they’re basic (and any bot can write them), but we’re here to make it clear: they’re not basic, they’re bombastic.

They hold great power – and they should be taken seriously!

Blogs are the Swiss Army knife of content marketing (and trust us, they’re sharper than you think). From attracting new visitors to boosting your SEO game, a well-crafted blog can transform your website from a sleepy digital shopfront into a buzzing hub of activity!

Why Blogs Matter

Think of blogs as your brand’s digital handshake.

They’re often the first way people meet your brand (no pressure!), and we all know first impressions count.

When they read your copy/you share those pearls of wisdom, you’re not just talking – you’re building trust and establishing your brand identity.

Plus, blogs help showcase your expertise!

When readers find valuable, informative content on your site, they perceive you as more credible than a verified account.

This can ultimately influence their buying/engagement decisions.

That sweet SEO Magic

Here’s where blogs really shine (and we’re not just saying that because we love a good algorithm!). Regular blogging is like sending signals to search engines, saying “Yoohoo! Fresh content over here!”

Here’s the lowdown:

1. Fresh Content: Search engines love fresh stuff! Regular blogs tell them your site’s still cooking up good content.
2. Keywords: Blogs let you weave in those important industry terms as naturally as product placement in a reality show. No stuffing needed!
3. Internal Links: Each post is a chance to create a web of connections across your site. Think of it as creating the ultimate cinematic universe for your content!

Picking Your Hot Topics

When selecting topics, think about what your audience wants to know.

Consider ‘What’s on the audience’s mind?’ as your starting point. Listen to their questions, keep an eye on industry trends (the good kind!), or tackle their pet peeves/common problems.

They’ll feel seen, understood and respected. Which is the start of every good relationship!

Hot tip: Got a busy FAQ section? That’s a content goldmine! Take those quick answers and give them room to breathe in a full blog post – like turning your favourite short-form video into a full-length feature.

Consistency: Your New Best Friend

A sporadic blog is like that series that releases new seasons two years apart  (*cough* where are you Stranger Things? *cough*). Everyone understands that good things take time but come on. It’s not great for keeping people hooked!

Eventually the audience will fall in love elsewhere and they won’t be clamouring for your content anymore.

Let’s be real: You don’t need to post every day (who’s got time for that?), but stick to a schedule you can manage. Just stick to a schedule, full stop.

Even one post a month can work wonders if it’s giving your readers something worth bookmarking.

Word to the wise

Blogs aren’t just another marketing checkbox – they’re your chance to share something valuable with your audience. Think of each post as a gift: wrap it well, make it worth opening, and your readers will keep coming back for more like binge-watchers on a new series drop.

Ready to make your blog brilliant? Great Scot! is here to help bring your stories to life.

Let’s make something great together. Contact us at [email protected]