Sorry ChatGPT, This One’s Personal!

Look, we get it. 

AI tools are tempting – like using a filter instead of actually learning photography. They’re quick, they’re cheap, and they never ask for coffee breaks. 

But here’s the tea: if you want content that actually connects with humans (you know, your actual audience), you might want to stick with the species that invented storytelling.

SO. Let’s talk AI vs human writing: 

(should I put in some extra typos so you can tell I wrote this myself? No, ok, on with it then…) 

Why Human-Written Content Hits Different

We Actually Get The Nuance

Sure, AI can string together some impressive sentences (weird flex, but okay). But can it catch the subtle difference between “professionally casual” and “casually professional”? Can it read the room like a human who’s spent years navigating both awkward family dinners AND corporate meetings?

We Understand Context (Like, Actually Understand It)

AI might know what words go together, but we know why they matter. It’s like the difference between someone who’s memorised all the ingredients in a recipe and someone who actually knows how to cook – technical knowledge is not the same as real understanding. And you can’t build do content marketing without understanding!

We Bring The Flavour

Bot-written content is like eating at a chain restaurant – consistent, sure, but where’s the spice? Where’s the personality? Where’s the content equivalent of your grandma’s secret recipe? That’s what human writers bring to the table. We understand brand voice development – and how important that tone of voice is!

What You Get With Human Writers (Besides Coffee Breaks)

1. Real Cultural References: We don’t just drop random pop culture references – we know why they work and when to use them. (Unlike that one friend who still quotes 2010 memes… no one cares about Charlie the Unicorn, Dave.)
2. Actual Brand Voice: We develop your brand voice like it’s a character in your favourite show – with depth, consistency, and those little quirks that make it uniquely yours.
3. Strategic Creativity: We don’t just create content – we create content that fits your marketing strategy better than those jeans you had to lie down to zip up.
4. Emotional Intelligence: We understand feelings better than your therapist (okay, maybe not THAT well, but you get the point).

The Bot-Human Balance

Look, we’re not anti-AI (we love a good autocorrect as much as the next person). But using AI for all your content is like using dating app auto-replies to find your soulmate – it might work, but do you really want to risk it?

Here’s what we suggest:

• Use AI for brainstorming and initial ideas
• Let humans handle the actual writing and personality
• Save the bots for spell-checking and grammar (they’re actually pretty good at that)

Word to the wise:

If you want content that makes people feel something (besides mild confusion), you need human writers. We bring the creativity, the context, and yes, occasionally the chaos – but that’s what makes the magic happen! (Right?? Right?????)

Ready to make your content more human than your average chatbot? Great Scot! is here to help bring your stories to life.

(Written by actual humans who consume way too much coffee and have feelings about Oxford commas.)